
There was dancing in the streets last Saturday as music sounded out across the Market Place. It was the music of my youth with some good old rock'n'roll tunes well-known by anyone of my age. Dancers in fifties dress showed how to jive and a large American car with a picture on the dashboard of Elvis was parked nearby. What was it all in aid of? Well nobody, not even the market traders, seemed to know but the general consensus was that it was an attraction to bring custom into the town.
There were large gaps in the market with several regular traders missing. They could have been on holiday or taken heed of the mistaken weather forecast that predicted heavy rain and thunderstorms, none of which occurred or they may even have taken their wares elsewhere. But it becomes more and more obvious as time goes by that something drastic needs to be done to regenerate the town centre. The proposal to move students into the town centre and build a supermarket on the existing college site defies belief in its logic and common sense. Another supermarket on the edge of the town centre will drive another nail into the coffin of existing small businesses.

Here's an idea. Car parking charges in Ilkeston deter many people and lead to illegal parking on double yellow lines and pedestrian crossings. In neighbouring Broxtowe, the first 30 minutes on council car parks is free, thus encouraging shoppers. In Long Eaton, Erewash's other big town, there are free car parks at Asda, Tesco and Aldi all in the town centre. In Ilkeston the free supermarket car parks are away from the town centre with those in the middle of town being fee paying.
If the council is serious about regeneration, then the time is right to review their charging policy. Invest by sacrificing some parking revenue, even if it is only on market days but don't kill town centre trade altogether by being blind to the effect of planning decisions. Those who take the decisions should learn from the success of Team GB in the Olympics. Investment in the right place is what is needed - it will provide its own rewards. Austerity has not worked, is not working and will not work.