I know it's the holiday season and a number of traders were away but the market today was full of wide open spaces and several empty stalls but one had a banner saying "Trade here for £22 per day". Is that the whole story though?
There's probably the cost of purchasing a cover for the top of the stall to add on and is the cost of erecting the stall included? Then there's public liability insurance to consider and maybe even more hidden extras. Perhaps if those in authority had been more proactive previously there would not be the need to advertise like this.

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